| Translated title of the contribution | The Exploratory Research on the Effectiveness of CRM in Retail |
|---|---|
| Original language | Japanese |
| Pages (from-to) | 141-159 |
| Journal | 『岡山大学 経済学会雑誌』 |
| Volume | 47 |
| Issue number | 2 |
| Publication status | Published - 2015 |
小売におけるCRMの有効性に関する探索的研究
Research output: Contribution to journal › Article