Translated title of the contribution | The Exploratory Research on the Effectiveness of CRM in Retail |
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Original language | Japanese |
Pages (from-to) | 141-159 |
Journal | 『岡山大学 経済学会雑誌』 |
Volume | 47 |
Issue number | 2 |
Publication status | Published - 2015 |
小売におけるCRMの有効性に関する探索的研究
Research output: Contribution to journal › Article