Consumer preferences for reduced packaging under economic instruments and recycling policy

Keiko Yamaguchi; Kenji Takeuchi

doi:10.1016/j.wasman.2015.11.015

Consumer preferences for reduced packaging under economic instruments and recycling policy

Keiko Yamaguchi, Kenji Takeuchi

Research output: Contribution to journal › Article › peer-review

10 Citations (Scopus)

Abstract

This study was conducted using a web-based survey and bidding game in contingent valuation method to evaluate consumer preferences for packaging with less material. Results revealed that people who live in a municipality implementing unit-based pricing of waste have a higher willingness-to-pay (WTP) for a product. Economic instruments can affect the purchase of products with reduced packaging because a higher disposal cost increases the attractiveness of source reduction. However, unit-based pricing combined with plastic separation for recycling reduces WTP. This result suggests that recycling policy weakens the effect of economic instruments on source reduction of waste.

Original language	English
Pages (from-to)	540-547
Number of pages	8
Journal	Waste Management
Volume	48
DOIs	https://doi.org/10.1016/j.wasman.2015.11.015
Publication status	Published - Feb 1 2016

Keywords

Contingent valuation
Less packaging
Unit-based pricing
Willingness-to-pay

ASJC Scopus subject areas

Waste Management and Disposal

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1016/j.wasman.2015.11.015

Cite this

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title = "Consumer preferences for reduced packaging under economic instruments and recycling policy",

abstract = "This study was conducted using a web-based survey and bidding game in contingent valuation method to evaluate consumer preferences for packaging with less material. Results revealed that people who live in a municipality implementing unit-based pricing of waste have a higher willingness-to-pay (WTP) for a product. Economic instruments can affect the purchase of products with reduced packaging because a higher disposal cost increases the attractiveness of source reduction. However, unit-based pricing combined with plastic separation for recycling reduces WTP. This result suggests that recycling policy weakens the effect of economic instruments on source reduction of waste.",

keywords = "Contingent valuation, Less packaging, Unit-based pricing, Willingness-to-pay",

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note = "Funding Information: This research was supported by JSPS KAKENHI Grant Number 22730198 . We appreciate the insightful and helpful comments by Kayo Murakami at the 16th Annual Meeting of Environmental Economics and Policy Studies in Nagasaki University. Furthermore, we are grateful to Masanobu Ishikawa for his constructive opinions related to several aspects of this paper. Any errors in this document are the sole responsibility of the authors. Publisher Copyright: {\textcopyright} 2015 Elsevier Ltd.",

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AU - Takeuchi, Kenji

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N2 - This study was conducted using a web-based survey and bidding game in contingent valuation method to evaluate consumer preferences for packaging with less material. Results revealed that people who live in a municipality implementing unit-based pricing of waste have a higher willingness-to-pay (WTP) for a product. Economic instruments can affect the purchase of products with reduced packaging because a higher disposal cost increases the attractiveness of source reduction. However, unit-based pricing combined with plastic separation for recycling reduces WTP. This result suggests that recycling policy weakens the effect of economic instruments on source reduction of waste.

AB - This study was conducted using a web-based survey and bidding game in contingent valuation method to evaluate consumer preferences for packaging with less material. Results revealed that people who live in a municipality implementing unit-based pricing of waste have a higher willingness-to-pay (WTP) for a product. Economic instruments can affect the purchase of products with reduced packaging because a higher disposal cost increases the attractiveness of source reduction. However, unit-based pricing combined with plastic separation for recycling reduces WTP. This result suggests that recycling policy weakens the effect of economic instruments on source reduction of waste.

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KW - Unit-based pricing

KW - Willingness-to-pay

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Consumer preferences for reduced packaging under economic instruments and recycling policy

Abstract

Keywords

ASJC Scopus subject areas

UN SDGs

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