TY - GEN
T1 - Cross-cultural analysis of top page design among Brazilian, Chinese, Japanese and united states web sites
AU - Doi, Toshihisa
AU - Murata, Atsuo
N1 - Publisher Copyright:
© Springer Nature Switzerland AG 2020.
PY - 2020
Y1 - 2020
N2 - The aim of present study was to reveal the differences of web design including cultural preference among the four countries that have different cultures. Twenty local municipal sites were randomly chosen from United States, Japan, China, and Brazil. The characteristics of these web sites was investigated from viewpoint of the following seven categories: (1) text, (2) layout, (3) navigation, (4) multimedia, (5) links, (6) items location, (7) color. When the web site had each factor, the researcher gave a “1” for that factor. Chi-square goodness-of-fit test was performed to compare the percentage of “0” or “1” of each factor among the four countries. Additionally, the correspondence analysis was performed to grasp the characteristics of each country. The characteristics of the top page design of the four countries were grasped based on these analyses.
AB - The aim of present study was to reveal the differences of web design including cultural preference among the four countries that have different cultures. Twenty local municipal sites were randomly chosen from United States, Japan, China, and Brazil. The characteristics of these web sites was investigated from viewpoint of the following seven categories: (1) text, (2) layout, (3) navigation, (4) multimedia, (5) links, (6) items location, (7) color. When the web site had each factor, the researcher gave a “1” for that factor. Chi-square goodness-of-fit test was performed to compare the percentage of “0” or “1” of each factor among the four countries. Additionally, the correspondence analysis was performed to grasp the characteristics of each country. The characteristics of the top page design of the four countries were grasped based on these analyses.
KW - Appearance
KW - Cultural difference
KW - Cultural usability
KW - Web design
UR - http://www.scopus.com/inward/record.url?scp=85067400291&partnerID=8YFLogxK
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U2 - 10.1007/978-3-030-20145-6_61
DO - 10.1007/978-3-030-20145-6_61
M3 - Conference contribution
AN - SCOPUS:85067400291
SN - 9783030201449
T3 - Advances in Intelligent Systems and Computing
SP - 609
EP - 620
BT - Advances in Social and Occupational Ergonomics - Proceedings of the AHFE 2019 International Conference on Social and Occupational Ergonomics
A2 - Murata, Atsuo
A2 - Goossens, Richard H.M.
PB - Springer Verlag
T2 - AHFE International Conference on Social and Occupational Ergonomics, 2019
Y2 - 24 July 2019 through 28 July 2019
ER -