ENTROPY MODEL FOR MARKETING STRUCTURE ANALYSIS AND PRICE DECISION OF NEW BRAND.

Ikuo Arizono; Hiroshi Ohta

doi:10.1002/nav.3800330208

ENTROPY MODEL FOR MARKETING STRUCTURE ANALYSIS AND PRICE DECISION OF NEW BRAND.

Ikuo Arizono, Hiroshi Ohta

Research output: Contribution to journal › Article › peer-review

2 Citations (Scopus)

Abstract

The concept of maximum entropy has been applied to specify the probabilistic model of consumer purchase behavior. This article is concerned with the marketing structure analysis based on entropy model when a new brand has pushed into the existing two-brand market. A comparison between the proposed model and the initial three-brand model is attempted based on their marketing structures. An optimal price decision maximizing the sales is also discussed.

Original language	English
Pages (from-to)	251-260
Number of pages	10
Journal	Naval Research Logistics Quarterly
Volume	33
Issue number	2
DOIs	https://doi.org/10.1002/nav.3800330208
Publication status	Published - Jan 1 1986
Externally published	Yes

ASJC Scopus subject areas

Engineering(all)

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10.1002/nav.3800330208

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abstract = "The concept of maximum entropy has been applied to specify the probabilistic model of consumer purchase behavior. This article is concerned with the marketing structure analysis based on entropy model when a new brand has pushed into the existing two-brand market. A comparison between the proposed model and the initial three-brand model is attempted based on their marketing structures. An optimal price decision maximizing the sales is also discussed.",

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AB - The concept of maximum entropy has been applied to specify the probabilistic model of consumer purchase behavior. This article is concerned with the marketing structure analysis based on entropy model when a new brand has pushed into the existing two-brand market. A comparison between the proposed model and the initial three-brand model is attempted based on their marketing structures. An optimal price decision maximizing the sales is also discussed.

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ENTROPY MODEL FOR MARKETING STRUCTURE ANALYSIS AND PRICE DECISION OF NEW BRAND.

Abstract

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