| Original language | English |
|---|---|
| Title of host publication | the Proceedings of the 29th Annual IMP Conference |
| Pages | 3-20 |
| Publication status | Published - 2013 |
Exploring the Dynamism of Actors' Interaction in Non-Profit Marketing
Yuichiro Hidaka, Kosuke Mizukoshi, Masaaki Takemura
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution