| Original language | English |
|---|---|
| Title of host publication | the Proceedings of the 38th Annual Macromarketing Conference |
| Pages | 268-276 |
| Publication status | Published - 2013 |
Is Non-Profit Marketing Really Non-Profit? The Possibility of Performativity
kosuke mizukoshi, Yuichiro Hidaka, Masaaki Takemura
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution