倉敷帆布に関する意識調査とデザイン提案

Manami Fukumura, Ikuko Turo, Kunio Kimura

    研究成果査読

    抄録

    The consciousness survey on Kurashiki canvas was conducted to analyze the recognition and images for understanding what kind of canvas products would be required. The characteristic and attraction of Kurashiki canvas were considered, and the new design acceptable to wider consumers leading to the sales promotion was proposed based on the results of survey. From a result of the questionnaire survey, high quality and strength of Kurashiki canvas were well perceived. Major images for Kurashiki canvas were simple, casual and natural. Image of favorable color and pattern type were red, white and blue, and striped pattern, respectively. These analysis results concluded that the satisfaction level of persons who used Kurashiki canvas was high. New Kurashiki canvas products, which were a rucksack, a tricolor bag, a cap, a basket, lampshades, a school uniform, a jacket and slippers, were proposed meeting the consumers' demands clarified by this survey.

    寄稿の翻訳タイトルA survey on consciousness of Kurashiki canvas and design proposals
    本文言語Japanese
    ページ(範囲)134-143
    ページ数10
    ジャーナルJournal of Fiber Science and Technology
    76
    4
    DOI
    出版ステータスPublished - 2020

    ASJC Scopus subject areas

    • 化学工学(その他)
    • 材料科学(その他)
    • ポリマーおよびプラスチック
    • 産業および生産工学

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